What to wear for a Brand Photo Session

One of the most common questions I get before a shoot is ‘What should I wear?’. Which is understandable; as a photo session is an investment and you would want to make sure you pick the ‘right’ outfit for it. I always advise to try to pick something that reflects your brand's personality, values, and target audience. Here are a few general tips:

  • Reflect your brand: Try to wear clothes that aligns with the overall style and aesthetic of your brand. For example, if your brand is modern and sleek, perhaps opt for clean lines and a contemporary style. If it's more casual and approachable, something comfortable (but still stylish) is probably more suitable.

  • Avoid loud patterns and logos: Loud patterns and large logos can be distracting and draw the attention away from you - which is not what we want! Solid colours or subtle patterns that complement your brand's colours is usually a better option.

  • Keep it timeless: Unless you’re planning to have photo sessions done regularly, try to wear clothing that won't look dated in a few years. Classic, timeless pieces tend to work well and won't distract from the brand message. You can always incorporate subtle nods to current trends through accessories & other details. 

  • Consider the setting: If the photo shoot will take place outdoors or in a specific environment, an outfit that complements the surroundings could look really nice. For example, earthy tones may work well for outdoor shoots, while vibrant colours could pop in an urban setting.

  • Comfort: One of the most important things is to choose outfits that you feel comfortable and confident in. If you’re uncomfortable or self-conscious in an outfit, it often shows in the photos.

  • Layers and accessories: One way to add a bit of depth and interest to an outfits is to add layers and accessories. Scarves, jackets, jewellery, and hats can all help add personality to the photos. This is also useful to get some variation in photos, as they’re easy to put on and take off.

  • Pick a few options: If you have time (which you would for all my shoots!) have two or more outfits ready to get more variety in your photos. Even at a mini session you could mix things up with a quick change of jacket or top

In the end, it's all about boosting your brand image and message! So, as your photographer, I'll be right there with you, getting to know your brand’s identity and vision. Together, we'll make sure your outfit picks match up perfectly with what you want to achieve in your shoot.

what to wear at a brand photoshoot
what to wear at a brand photoshoot
what to wear at a brand photoshoot