Carin Thakrar Photography - west London newborn, family and maternity photographer

What makes a good logo?

What makes a good logo? There are so many trends and ideas out there, it can be hard to figure out what’s best for you. There are, however, a few important things to take in consideration when designing a logo:

Keep it simple

A logo should generally be as simple as possible, without being too plain or unexciting. The simpler it is, the easier it is to use (in all different sizes) as well as becoming a lot more memorable. Think of some of the big brands - Nike, Apple, BBC - they all have simple, yet memorable logos. Another thing to consider here is colour - fewer colours is often better, to keep it as simple as uncluttered as possible. Generally two or maximum three colours are enough.

Keep it timeless

It’s easy to get caught up in trends, and look at what others do. But a good logo isn’t the one that follow trends; it’s the one that can stand the test of time. Try to avoid the latest trends and fonts, as you’re likely to get tired of it fairly soon (and there are probably quite a few looking similar)!

Keep colours in mind

Colours are important when choosing a logo. The different meanings of colours can have an impact on what you’re trying to communicate about your brand. The emotions and key words associated with green (which is one of my favourite colours!) for example, are freshness, nature, ethics and nature. Blue, on the other hand, represents professionalism, trust, success and calmness - no wonder so many companies use this in their branding! (Keep en eye out for a post about  this subject specifically, as I’m planning to dig deeper into this!)

Make it fit in with the rest of your brand

It might sound obvious, but the logo should fit in with your overall brand. If you don’t have a specific brand design or brand guidelines, there are probably still things that makes your brand you - what you stand for and the feeling you want to convey to your customer. It’s a misconception that the logo alone is the brand - in fact, the logo is just part of an overall brand, and should be defined by the brand rather than the other way around.

I hope that gives you a little bit of an idea on how a logo is designed, and what makes a good and useful logo!


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